Video Caption: A video montage of Mark and Hilary's trip to Europe, put to the tune of Silver Bells. Mark plays guitar and sings while you get a glimpse of him and his wife's trip at the Christmas markets in 2018.
Getting the timing right for corporate video production for the holidays can be challenging, but it doesn’t have to be when you have a professional videography partner. With a few corporate video production tips, 24Frames can help you and your business get back on track.
Benefits of Corporate Video Production
“So, what’s in this for me?” you ask.
You can connect without being “salesy”, since this is one time of year when people appreciate not being bombarded with yet another advert
You can take the opportunity to highlight the good you’ve done throughout the year with community involvement and charitable initiativesYour video may even go viral within your community, giving you earned media and great exposure
If your video takes a collaborative approach among your staff, it’s a good way to build morale without dreaded team-building exercises
If you’re just dipping your toe into the waters of video marketing, this is a great starting point with less stress than you’d experience if you had a full-fledged marketing campaign tied to your efforts
Five Corporate Videos for the Holiday Season
There are literally dozens of approaches to video marketing, but the ones below share a few things in common. They’re easy to do well; they don’t require a blockbuster budget; and — perhaps most importantly — they’re easier to do when time is tight, which is no small consideration when your to-do list finds you putting off video ’til the last minute.
Where We’ve Been
We’ve all gotten one of those holiday newsletters that lets us know in exhausting detail what our long-lost relatives are up to. Sometimes they’re even a great reminder why we keep some people at a distance. But if your business or organization has had a notable year, it helps to let your followers know where their investment in you — both monetary and emotional — is going.
Where We’re Going
Not every year is newsworthy, of course. Maybe your biggest news is just over the horizon. You can use your video to preview the year ahead, giving your new product or service launch, or your impending community initiative, a bigger impact. A bit of effort now can pay dividends later on, since you will already have primed your audience.
Who Are These People?
Every organization, from small businesses to multinationals, relies on a team effort to keep everything humming along. Your clients may only have interacted with your front-line staff by phone, or may only occasionally seen a couple of your employees out and about. Give them a chance to really get to know you, highlighting some of your unsung heroes’ contributions and putting a human face on things.
Just for Fun
This is a stressful time of year. That’s why sharing your lighter side can be so effective; it lets you and your team let your hair down and blow off some steam, and if you’ve got a sense of humor about the whole thing, you just might make someone else’s day, too. This doesn’t have to be a production number worthy of Busby Berkley; if your staff is camera-shy, an animation, or a listicle set to a slide show and some effective B-roll (a la Buzzfeed) can be surprisingly effective. While this method is capable of standing alone, there’s nothing wrong with injecting some humor into any type of video as long as it’s not forced and it stays consistent with your brand’s voice and values.
Hey, Thanks!
We’re saving one of our favorites for last. The holiday season brings one year to a close and raises the curtain on a new year, full of new opportunities. While there’s never a bad time to express your gratitude to your customers and your community, taking the time out to acknowledge those who’ve supported you over the course of the year can be especially resonant now.
Still Stuck? Start Here.
Of course, not every nonprofit or business in the St. Louis area will have a marketing department on staff, or a videographer on speed dial. That also means that you may want, or know you need, a corporate video, something perfect for your nonprofit gala, or a donor acknowledgement video, and have no idea where to start. Contact 24Frames. Besides videography, we come prepared with ideas and writing experience drawn from nearly two decades’ worth of corporate video. Let’s create something together!
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